Privacy Policy
Last updated: June 2026 · pontlondon.com/privacy
1. INTRODUCTION
This Privacy Policy explains how Pont London collects, uses, discloses, and protects your personal data when you use our website or rental platform.
Pont London is a licensed trading brand and forms part of the technology platform powered by Selari Private Limited References to “Pont London”, “we”, “us”, or “our” in this Policy refer to the relevant entities responsible for operating the Pont London platform and rental accommodation services.
We are committed to protecting your privacy and handling your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and all applicable data protection legislation.
2. DATA WE COLLECT
We collect the following categories of personal data:
- Identity data — first name, last name
- Contact data — email address, telephone number
- Rental data — arrival and departure dates, property preference, number of renters, special requests
- Payment data — processed by NatWest Tyl on our behalf; we do not store card details
- Usage data — information about how you use our website, collected through Google Analytics
- Communications data — records of enquiries, rental correspondence, and renter feedback
- Marketing preferences — whether you have consented to receive marketing communications from us
We collect this data directly from you when you submit a rental enquiry, make a reservation, contact us by email or telephone, or interact with our website.
3. HOW WE USE YOUR DATA
We collect, use, and disclose your personal data for the following purposes:
- To process and manage your rental enquiry and confirmed reservation
- To communicate with you about your rental, including pre-arrival information and post-rental correspondence
- To process payments and handle refunds through NatWest Tyl
- To send marketing communications where you have provided explicit consent
- To comply with our legal and regulatory obligations
- To improve our website and services through analytics
- To recover any costs arising from damage or loss caused during a rental
4. LEGAL BASIS FOR COLLECTION AND USE
We collect and use your personal data on the following bases under the PDPA and applicable law:
- Contractual necessity — collection and use is necessary to perform the rental agreement with you or to take pre-contractual steps at your request
- Legal obligation — collection and use is necessary to comply with our legal obligations, including applicable financial record-keeping requirements
- Legitimate business purposes — collection and use is necessary for our legitimate business purposes, including website analytics, fraud prevention, security, and the recovery of costs arising from property damage
- Consent — where you have given explicit consent, in particular for the receipt of marketing communications
5. THIRD PARTY PROCESSORS
We share your personal data with third party service providers who process data on our behalf. These providers fall into the following categories:
- Property management systems — used to manage rental reservations and renter communications
- Payment processors — used to handle secure card and bank transfer payments
- Technology platform providers — used to operate the Pont London rental platform
- Website analytics services — used to collect anonymised data on how visitors use our website
- Email communication providers — used to send transactional and marketing communications
All third party processors are required to handle your data securely and in accordance with applicable data protection law. We do not sell your personal data to any third party. Full details of our processors are available on request by contacting us at privacy@pontlondon.com.
6. ANALYTICS AND MARKETING
We use Google Analytics to collect anonymised information about how visitors use our website, including pages visited, time spent, and referring sources. This data does not identify you personally. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
For full details of the cookies and tracking technologies we use, please see our Informativa sui cookie.
Where you have provided consent, we may send you marketing emails about our rental properties and services. You can withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at reservations@pontlondon.com.
7. DATA RETENTION
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following maximum retention periods:
| Data Category | Retention Period |
|---|---|
| Rental and financial records | 7 years from the date of the relevant transaction, as required by applicable financial record-keeping obligations |
| Enquiries not resulting in a rental | 2 years from the date of enquiry |
| Marketing data | Until consent is withdrawn, or 3 years from last interaction — whichever is earlier |
| Website analytics (Google Analytics) | 26 months (Google Analytics default retention) |
| Correspondence and complaints | 6 years from the date of the relevant communication |
8. YOUR RIGHTS
In accordance with the PDPA and applicable data protection legislation, you have the following rights in relation to your personal data:
- Right of access — to request confirmation of whether we hold personal data about you and to obtain a copy of that data
- Right to correction — to request correction of inaccurate or incomplete personal data we hold about you
- Right to withdrawal of consent — where collection and use is based on consent, to withdraw that consent at any time without affecting the lawfulness of prior use
- Right to data portability — to receive your data in a structured, commonly used format where applicable
- Right to object — to object to the use of your data for direct marketing purposes
To exercise any of these rights, please contact us at privacy@pontlondon.com. We will respond within 30 days of receipt of your request.
If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore at pdpc.gov.sg.
9. DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or loss. All card payments are processed through PCI-DSS compliant systems operated by NatWest Tyl. We do not store card details.
In the event of a personal data breach that is likely to result in significant harm, we will notify affected individuals and the PDPC as required by applicable law.
10. INTERNATIONAL DATA TRANSFERS
Some of your personal data may be processed outside Singapore, including by NatWest Tyl in the United Kingdom and by Google Analytics in the United States. Where we transfer personal data internationally, we ensure that appropriate safeguards are in place in accordance with the PDPA and applicable data protection requirements.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The current version will always be available at pontlondon.com/privacy. We will notify you of any material changes where we hold your contact details.
12. CONTACT US
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Pont London
Email: reservations@pontlondon.com
Website: pontlondon.com
Data protection enquiries: privacy@pontlondon.com
Pont London · reservations@pontlondon.com · pontlondon.com
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Last updated · June 2026